Hear what buyers say when you're not in the room.
Alium interviews the people who buy martech, ecommerce and CX software about the tools they use and the ones they're about to drop. You get the full picture of each target account, a candid read on your competitors, and introductions to buyers who want to meet you.
They give their current tool an 8 and they're leaving it anyway. Nothing in their vendor's CRM would tell you that.
VP, GTM Operations
2Xpipeline in 60 days, and 5X ROI in the first week
Enterprise Sales Director
2Xresponse rates on outbound, with a week of competitive research saved
Product Marketing
300%"better than web-scraped data," in the words of their VP of Marketing
VP of Marketing
What's in Alium
Every conversation we have with a buyer feeds into three parts of Alium.
Every target account, over time
We talk to different people at the same company, months apart. Each account page puts those interviews together: what the team runs and how they rate it, what they've replaced, what they're shopping for now, and answers to your questions with the interviews they came from.
Sales uses it to prep for a first call. Customer success uses it to see how their own accounts are changing.
Replaced since 2023
A real account page, anonymized. Customers see the company and the names of the tools it replaced.
Competitive intel from your competitors' customers
Every vendor has a profile built from what its customers told us: how they rate it, what they like, what they complain about, and what else they buy. Each point links back to the interviews behind it.
Product marketing uses it for positioning and battlecards, and to see why buyers leave a competitor long before a lost deal would tell you.
What buyers like
- Easy to use, fast to build campaigns
- Strong core email, segmentation and automation
- Fits Shopify stacks
What buyers dislike
- AI and personalization behind expectations
- Reporting and data management get cumbersome
- Cost and paid add-ons as usage grows
Its customers also use
A real vendor profile, with the vendor's name hidden here.
Meet buyers who want to meet you
Some buyers tell us they're open to hearing from vendors. When one of them is in your market, you can ask for a meeting: write a short pitch based on what they said in their interview, we review it and pass it on, and if they say yes we book the call. Every introduction is double opt-in, so the buyer has already read your pitch before they show up.
- Pending review
You request the intro from the buyer's interview, with a pitch and a few times.
- Awaiting reply
We check the pitch and send it to the buyer.
- Scheduled
The buyer picks a time. We book the Zoom and send both of you the invite.
- Completed
You meet. The recording is waiting on the intro's page afterwards.
Ask ChatGPT, Claude or Copilot what buyers said
Connect Alium to the AI assistant your team already uses and ask in plain English. Answers come from the interviews and link back to them. For some teams this ends up being the main way they use Alium.
Searched Alium interviews
Two reasons come up in recent interviews:
1. AI and new channels. A marketing director at a specialty ecommerce retailer rates their email platform 5/10 and is heading to an RFP: AI is becoming more widely used to streamline workflows… RCS is becoming a bigger channel that is changing the way we think about mobile marketing.
2. Features sold as add-ons. A marketing manager at a DTC brand rates theirs 8/10 but is evaluating alternatives: We have had to negotiate certain things in our contract or buy add-ons to enable certain features. It is changing the way that we view which platform is kind of best for us.
Alium interview · Oct 2026Alium interview · Aug 2026
Example question, answered from two real Alium interviews. Company and vendor names removed here; customers see them.
In your AI assistant
Claude, ChatGPT and Microsoft Copilot. Ask in plain English; the answer comes from real interviews and cites them.
In your CRM
Alium on the Salesforce account record, with an alert to the owner when a new interview lands. In HubSpot, Alium data on the company record.
In Slack
Ask the Alium app in any channel and share the answer with your team.
In whatever you build
A REST API, real-time webhooks for every published interview, and Zapier. Your own agents (Copilot Studio, Agentforce, or custom) connect through MCP too.
What's MCP?
MCP (Model Context Protocol) is the open standard AI assistants use to connect to outside data. Claude, ChatGPT and Microsoft Copilot all support it. Connect Alium once with your Alium login, and your assistant can search every interview your team has access to, pull the details, and cite its sources. It's read-only, so it can look things up but can't change anything.
It all starts with a conversation
Marketing, ecommerce and CX leaders walk us through their stack tool by tool: what they use, how they'd rate it, what they're replacing and why, and what's coming up for renewal. Each interview is searchable on its own, and it feeds the account pages and vendor profiles above.
Everyone we interview confirms a company email at their current employer; personal addresses don't count. They also agree to a code of conduct: disclose conflicts of interest, and don't share anything covered by an NDA. There's never a vendor on the call, which is why they're candid.
Tags, ratings and priorities are pulled from the interview automatically. Anonymized here; customers see the company and can request an introduction.
What customers say
I've never seen anything that goes to this level of detail. This is 300% better than web-scraped data. It's conversational rather than automated, providing the exact answers we need. Jay Hinman, VP of Marketing, Vibes
Alium is one of the most valuable datasets we have because it shows how people are actually using technology.
Andrew RitchartVP, GTM Operations, Tealium
Read the story
Alium's data pinpointed the exact pain points and priorities of the executive leadership team we were engaging with. This allowed us to build a business case that directly addressed the challenges they were trying to solve.
Scott CervoneEnterprise Sales Director, Airship
Read the story
I know if a prospect is in-market and why, or if they are unhappy with their current partner. This deep insight is unlike anything else available on the market today.
Tsvika VishnievskyCMO, Yotpo
Read the story
They give us deep insights straight from the buyers, so we can prioritise our sales efforts with confidence.
Cory WhitfieldVP GTM, Listrak
Read the story
Alium delivers the details we can't get anywhere else. With Alium, we can be confident that we're meeting marketers where they are.
Will PostVP GTM, Measured
Read the story
Alium's insights are a goldmine for us, giving us access to the voice of the customer, product insights, and competitive intelligence that we can't get elsewhere.
Michelle NiedberdingDirector of Product Marketing, MetaRouter
Read the story
Why not intent data or an analyst report?
Intent data
This account is researching your category.
A guess based on web activity. It doesn't say why or when, and your competitors buy the same feed.
Analysts and review sites
Here's the market map.
Good for the big picture, but updated slowly, and rankings can depend on who pays. They say nothing about the account you're working.
Alium
They rate their tool an 8 and they're replacing it because of cost.
The buyer tells us directly what they use, what they think of it and what they plan to do next.
Buying software? Hear from your peers first.
Get a free decision brief for the software you're evaluating: vendor recommendations that fit your stack, and what peers in your category say about each one. Vendors can only reach you if you say yes.
- A brief on your decision: your priorities, your stack, and vendors that fit.
- Read our category research for free. It's built from the same interviews.
- Meet a vendor only if you ask to. Every introduction is double opt-in.
See what buyers in your category said this month
Bring your target accounts and your competitors. We'll show you what buyers have already told us about them.
Book a demo