Newsletter: do you know SQL?

Every week, we interview executives in charge of their organization's tech stacks.

This time around, we heard about moving off an overly technical ESP, searching for alternatives to their industry-specific loyalty/CRM provider, and some of the costs associated with a white-glove service.

Why they moved their ESP to a vendor they like less:

"[Former ESP] is a great developer friendly tool. However, my team is not made up of a whole bunch of developers. It's a bunch of marketers that don't know SQL, that can't query databases, et cetera, don't know how to write HTML. In a lot of cases, using [Current ESP] means don't have to be as technical. On the [Former ESP] side, we just can't move fast enough because we don't have the right resourcing available.."

VP, MARKETING
$500M-1B CELLULAR NETWORK

Why they're looking for alternatives to their loyalty/CRM provider:

"We're using a company called [Vendor]. They're a very industry-specific restaurant loyalty and CRM provider. The product at the end of the day tends to work and it has a lot of functionality, but they move extremely slow. Plus, their processes and the team of people that back up the software, we tend to have some really rough interactions with them that make it really painful, just trying to deal with them as a company."

DIRECTOR, MARKETING
$10M-100M RESTAURANT CHAIN

Why appreciate white-glove service despite its costs:

“I think what I really like about [Vendor] is the white-glove service. They do the emails, which is from my context, it's a plus, because we're very short on resources. That said, I'm sure it's too expensive.”

VP, MARKETING
$10M-100M BEAUTY RETAILER

Want to get the insider scoop on what buyers are saying about their stacks in your inbox? Email [email protected] and ask for Liam.

Tune in next week,

🫡 LT